How to Prepare for Black Friday | Emma&Chloé
How to prepare for Black Friday shopping success?
That's it, the month of November is already well underway... and November means BLACK FRIDAY. So, put on a comfortable, easy-to-wear outfit and head to the best stores to find the best deals at the best prices. On the agenda: scouting, searching for the best gifts for your loved ones, and... raiding the stores! We're activating shopaholic mode because the countdown to Christmas has begun! But how can you prepare for Black Friday effectively? Discover our tips and tricks for preparing for Black Friday and making your shopping a success.
1. Time to think: let’s start scouting 🚀
To be a true shopping wonder woman, the key is already in the scouting. Because we know ladies, we sometimes feel too lazy to search on D-DAY, especially when the stores are packed, there are crazy people, and we literally have to prepare for a wrestling match.

And even when we decide to do our shopping online, there are often so many different offers and pages that we don't know where to start! But don't panic, as the famous saying goes, "every problem has a solution." The first rule for successful Black Friday shopping is to think about your needs. Prepare a small list with all the things you need to buy, whether for yourself or for your loved ones. Black Friday is the perfect time to do your Christmas shopping without your banker slapping you on the wrist. Don't neglect any sector: fashion, household appliances, decoration, and especially JEWELRY (we're still a jewelry brand, after all, hehe 🙊). To do this, nothing could be simpler: visit the websites of your favorite stores, but also in-store for even more fun. There's only one watchword in this step: IDENTIFICATION! Take notes, scan QR codes, take photos, and above all, create a small folder with all the links to your favorite items!
2. I subscribe to newsletters so I don't miss anything 💌
Another step not to be overlooked: subscribing to your favorite brands' newsletters. Often overlooked, this step is nevertheless crucial to ensure you don't miss any information and especially any exceptional OFFERS regarding Black Friday. The advantage of subscribing to a newsletter is that you'll see new offers, collection releases, private sales, promotions, and great deals in advance, often before even sharing them on social media. And, since logic dictates that first come, first served, you'll have a better chance of not missing out on your favorites! You'll therefore be able to fully anticipate your needs and even budget how much your purchases will cost you. And that's truly a key step, especially when looking for Christmas gifts. We know it can be difficult to find THE ideal gift, one that pleases and isn't out of budget. So, to pamper your loved ones without your banker getting on your case, subscribe to the newsletter, anticipate the discounts and go on the Christmas shopping spree with peace of mind!

Pssst: by subscribing to Emma&Chloé newsletters, you'll often benefit from exceptional advantages that aren't necessarily shared on Instagram... A great way to be privileged and therefore avoid any frustration!
3. We prepare our basket in advance 🛒
Once these two steps are completed, another key step comes into play: preparing the basket, a crucial step for all consumers. It's true that this step isn't feasible when shopping in a physical store, so if this is your case, girls, don't hesitate to go straight to step number 4.
Getting back to the point, more and more online stores are offering to prepare your basket the day before, or even the day before, Black Friday. This is truly a great advantage for all shopping addicts! So take a look at the sites, choose the items that catch your eye, and add them directly to your basket. Some stores even offer customers a look at the discounts and promotions that will be applied during Black Friday so they can prepare their basket in peace and quiet without stress! What a relief! You'll be able to enjoy your evening in complete peace.
The next morning, as soon as you wake up, simply validate your cart and proceed to payment. It's as easy as 1-2-3! This is a great tip, especially for people who work and therefore won't be able to shop or wait in front of their computer in the first minutes of Black Friday. No more risking stock shortages. This step will also allow you to save money by only buying the items you really need!

For the more adventurous among you, we recommend staying up until midnight to make sure all the items in your basket are still available and to make sure you make your dream purchase! It's true that it's not necessarily easy, especially when you're working or have to go to class the next day, but hey, it's worth it, isn't it?
4. I put on my war outfit for D-DAY ⚔️
Last step, but not least: choosing your outfit for the big day. We know that some people transform into their evil twins on Black Friday morning... ready to pounce on anyone who gets in the way of their favorite item! So, to make sure you don't waste time in the shops, you need a comfortable but also trendy outfit! But don't panic, we've thought of the perfect look for this occasion.
Look 1: If you shop online
For girls who shop online on e-commerce sites, comfortable clothing is essential. We recommend opting for jogging pants. Their loose, sportswear look makes this piece a must-have for a day of shopping... at home! Pair it with a casual hoodie and a fitted blazer for a trendy look. On your feet, opt for comfortable shoes like white sneakers or loafers... or better yet, stick to socks!


Look 2: if you shop in store
For those who shop in-store, choosing an outfit is less easy. For a casual and trendy look: opt for a pair of wide, comfortable straight jeans. To pair with your pants, go for a colorful turtleneck to enhance this fall look. Finally, we dare to wear a long beige belted coat and heeled boots, must-haves for this year! As for jewelry, you can let loose, so stack your Zaniah earrings with our Sunna necklace, for example, and several rings. We recommend Bella and Thalia for a guaranteed trendy effect.


There you have it, the perfect guide to successful Black Friday shopping and being prepared for this crazy event, all you have to do is ask your friends to come with you on the big day. Don't hesitate to subscribe to our Newsletter and follow us on social media so you don't miss any of our exceptional offers for Black Friday and Cyber Monday 2021 which are coming in a few days! Now is the time!